Bowler, a name synonomous with extreme off-roading vehicles, has grown over the last few decades through the vision and lifelong work of founder Drew Bowler and a skilled and dedicated team.
During this time the company has grown from eight people designing and manufacturing 4×4 rally cars and aftermarket parts for UK based customers, from the Bowler family farm in Derbyshire, to a 35 strong team in a dedicated facility with international customers.
Rapid expansion came in 2014 with the commencement of a Bowler initiated and government backed, high profile R&D programme to develop a unique next generation vehicle platform – the Cross Sector Platform (CSP). This can be utilised for a range of vehicle applications including on road, off-road racing, emergency response, defence and protection, humanitarian, filming, utility and exploration.
As the UK pioneers of Rally Raid cars for legendary long distance and extreme off-road racing events such as the Dakar, Africa Eco Race and Baja Aragon, the adventure of racing is in Bowler’s DNA and Bowler cars have competed at the highest levels during this time in the hands of established teams and privateers.
Remaining true to the company’s heritage and Drew’s vision before his sudden passing in 2016, Bowler continues to produce quality performance vehicles for race and road and has integrated its extreme motorsport engineering and competition expertise into wider vehicle R&D.
Still based in Derbyshire, Bowler has always worked closely with Jaguar Land Rover and in 2019 Bowler became part of JLR's fast-growing Special Vehicle Operations division. Apart from their existing projects, a number of exciting new vehicles are planned.
